EvenBet Gaming, a leading developer of online gaming software and solutions, has partnered with Devilfish Poker to launch Devilfish.com, an ambitious new social poker platform that is now live and available for players to join.
The Web3-powered social poker brand has brought to market a next-generation, free-to-play poker room built entirely on EvenBet’s flexible and scalable poker technology, combined with Devilfish’s NFT-driven free-to-play (F2P) ecosystem. The platform uses digital assets and gamified sweepstakes to drive player acquisition, while placing long-term engagement and retention at its core.
Devilfish.com offers a dual-access model where all players can enjoy the core poker gameplay for free, receiving a daily boost of play money to enter cash tables and tournaments. Premium players, distinguished by their NFT avatars, receive various benefits including extended access, a wider variety of tournaments, and additional gameplay opportunities.
These avatars, which are customisable and available for purchase, not only serve as a visual identity but also function as a gateway to deeper, more engaging gameplay. The more players invest in their avatar, the more options they unlock within the ecosystem. The platform also automates daily play money distribution, ensuring ongoing player access and sustainability without the need for manual input.
With its community-first approach, Devilfish.com aims to solve poker’s retention challenge, where up to 85% of players traditionally churn within their first few sessions. By replacing transactional gameplay with a socially driven ecosystem, the platform seeks to turn casual participants into long-term brand advocates. It positions both Devilfish and EvenBet as leaders in the space, with a clear focus on building loyalty, identity, and lasting engagement.
Dmitry Starostenkov, CEO at EvenBet Gaming, said:
We are proud to support Devilfish Poker’s bold vision with our powerful and highly customisable poker platform. Their innovative use of NFTs and segmentation is a clear example of how modern technology and strong community values can come together to create a proposition that is truly unique. This partnership reflects our ongoing commitment to pushing the boundaries of what poker platforms can deliver.
JJ Williams, Founder of Devilfish Poker, said:
Devilfish.com is one of the most ambitious poker projects the industry has ever seen and we are very excited to bring it to market alongside EvenBet. With EvenBet as our strategic platform partner, we’re combining cutting-edge tech with player-centric values to grow the grassroots of the game. Devilfish is a commercial engine built for today’s digital landscape, and we are redefining what poker can achieve.
